VPI: Social Responsibility & Sustainable Development Vision

In the context of an increasingly vibrant real estate and financial market, businesses are not only competing on products but also focusing on corporate social responsibility (CSR). VPI, or Van Phu Invest, has been affirming itself as a pioneer in combining business development with activities for the community. This article will delve into VPI’s CSR aspect, clarifying the vision, mission, and core values that this business pursues, while analyzing VPI’s typical projects and contributions to society.

VPI: The Journey of Formation and Development

Van Phu Invest Investment Joint Stock Company – VPI, was established in 2003. Initially, VPI was just a small branch with a staff of 17, located at 104 Thai Thinh, Dong Da District, Hanoi. However, with a strategic vision and relentless efforts, VPI has gradually affirmed its position in the Vietnamese real estate market.

Important Milestones

VPI’s development journey is marked by many significant milestones:

2006: Commencement of the first project, Van Phu New Urban Area in Ha Dong, Hanoi.
2008: Expanding operations to the South with the Hung Kings Temple project in Can Tho.
2016: Completion and inauguration of the new headquarters of the Community Medical College.
2017: Officially listed on the Hanoi Stock Exchange (ticker VPI).
2018: Listed on the Ho Chi Minh City Stock Exchange (ticker VPI).
2021: Rebranding with 3 main product lines: Vlasta (standard), The Terra (high-end), and Grandeur Palace (luxury).

After more than 21 years, VPI has strongly transformed from a construction-specialized enterprise to the field of real estate investment and business, owning many urban and residential area projects nationwide.

VPI’s Vision, Mission, and Core Values

VPI not only aims for business goals but also places importance on its role in creating sustainable value for the community and future generations. This is clearly reflected in the vision, mission, and core values that this business builds.

Vision

VPI aims to become a leading enterprise in the field of investment, business, and development of a real estate ecosystem in Vietnam. At the same time, VPI wishes to build civilized and prosperous residential communities and create sustainable values for future generations.

Mission

With professionalism and dedication, VPI is committed to bringing the most humane and practical living values to customers and the community. This is done through outstanding designs and creating ideal living spaces and environments. Furthermore, VPI strives to contribute to promoting the development of society and towards future generations with the highest values, efficiency, and responsibility.

Core Values

VPI’s operating foundation is built on the following core values:

Dedication to bring about difference: Always strive to create unique and outstanding products and services.
Promote cooperation to build community and share together: Value building sustainable partnerships and sharing benefits with the community.
Constantly innovate to bring breakthroughs: Continuously innovate, seek creative solutions to create new value.
Provide quality products and services to create sustainability: Ensuring product and service quality is a key factor for long-term development.
Transparency to build customer trust: Always uphold the principle of transparency in all business activities, building trust with customers and partners.

VPI’s CSR: More Than Just Business Profits

Corporate social responsibility (CSR) is an inseparable part of VPI’s development strategy. This business believes that sustainable development can only be achieved when the business balances economic benefits with responsibility to society and the environment.

Commitment to the Community

Not only bringing high-quality real estate products, VPI also pays special attention to implementing social projects and actively participating in community support activities. These activities are not only practical but also clearly demonstrate the philosophy of “Serving People’s Lives” that VPI always pursues.

For example, VPI has made significant contributions to the construction and development of social infrastructure. The inauguration of the new headquarters of the Community Medical College in 2016 is a clear testament to this commitment . This action not only supports the medical industry but also contributes to training high-quality human resources for the future.

Sustainable Development and Green Living Space

VPI focuses on creating green, fresh living spaces for residents. VPI’s projects often integrate natural elements, green trees, and public amenities, creating a harmonious and quality living environment. This reflects VPI’s long-term vision of building urban areas that are not only convenient but also environmentally friendly.

Investment in projects such as Vlasta Thuy Nguyen: Green Urban Area in the Heart of Prosperity shows that VPI always strives to bring authentic living values, where people can connect with nature and enjoy a balanced life.

Outstanding Projects and CSR Imprints

The projects that VPI implements not only bring economic value but also incorporate elements of social responsibility, creating special imprints on the market.

Grandeur Palace – Giang Vo

The Grandeur Palace – Giang Vo project, located at 138B Giang Vo, Ba Dinh, Hanoi, is a typical example of VPI’s luxury product line. With a total area of 9,031 m2, the project includes a low-rise housing area and a high-rise apartment area on a large scale.

Although it is a high-end project, VPI still focuses on optimizing living space and amenities for residents. The main design unit is Areb Ville Group (France), ensuring international standards in architecture and landscape. The total investment capital of up to 1,400 billion VND shows a serious investment in the quality and sustainable value of the project.

Vlasta and The Terra Product Lines

Besides the luxury Grandeur Palace product line, VPI also develops Vlasta (standard) and The Terra (high-end) product lines. Projects belonging to the Vlasta line, such as Vlasta Sam Son: Seaside Investment Opportunity for Everyone, bring the opportunity to own quality real estate at a reasonable price, contributing to meeting the diverse needs of the market. This shows VPI’s concern for bringing value to many different customer segments.

VPI and Its Role in the Development of Society

VPI is not only a real estate developer but also a unit that actively participates in activities that contribute to promoting the overall development of society.

Contribution to the Economy

Through real estate projects, VPI creates jobs, contributes to the state budget revenue, and promotes the development of related industries such as construction, materials, and furniture. Listing on the stock exchange also shows transparency and professionalism in financial management, contributing to healthy market development.

Building a Civilized Community

VPI always strives to build civilized residential communities, where everyone can live, work, and develop. VPI’s urban area projects often come with synchronous utility systems, green spaces, and community activities, helping to connect residents and improve the quality of life.

On the other hand, VPI also shows concern for social issues through charitable activities and community support. This shows that VPI is not only doing business for profit but also for sustainable development goals and making positive contributions to society.

VPI In the Eyes of Partners and Customers

Professionalism, transparency, and commitment to quality are the factors that help VPI build a solid trust with customers and partners.

Product and Service Quality

VPI always puts product and service quality first. From planning and design to construction and handover, VPI always complies with strict standards. This is reflected in the satisfaction of customers with the handed over projects.

Sustainable Cooperation

VPI values building sustainable cooperative relationships with partners, contractors, suppliers, and state management agencies. This close cooperation is an important foundation for VPI to successfully implement projects and achieve development goals.

Frequently Asked Questions About VPI’s CSR

What is CSR and why is it important for real estate businesses like VPI?

CSR (Corporate Social Responsibility) is the corporate social responsibility, referring to a company’s commitment to acting ethically and contributing to economic development while improving the quality of life of the workforce and their families as well as the local community and society in general. For real estate businesses like VPI, CSR is very important because it helps build a positive brand image, attract investors, create trust with customers, and contribute to the sustainable development of the community and environment.

What specific activities has VPI undertaken to demonstrate its social responsibility?

VPI has demonstrated its social responsibility by sponsoring and building community projects, supporting education (such as building the headquarters of the Community Medical College), developing green living spaces, and participating in charitable and social security activities. The business also focuses on creating high-quality real estate products, contributing to improving the quality of life for residents.

How does VPI balance between business goals and social responsibility?

VPI integrates social responsibility into its core business strategy. Instead of viewing CSR as an expense, VPI considers it a long-term investment in brand reputation, employee engagement, and relationships with the community. The business believes that sustainable development can only be achieved when economic benefits go hand in hand with social and environmental benefits.

What are the “green living” elements in VPI’s projects?

VPI’s projects are often planned with large green spaces, integrating green trees, parks, and public amenities. VPI focuses on creating a fresh, harmonious living environment with nature, helping residents enjoy a balanced and healthy life. For example, the Vlasta – Thuy Nguyen: Building a Prosperous Life project is a testament to this commitment.

A group of architects are passionately discussing the design of a green urban area, with lush trees and open space.

Conclusion

VPI’s social responsibility is not only limited to commitments on paper but is demonstrated through specific actions and a sustainable development strategy. From focusing on creating green living spaces, supporting the community, to maintaining core values of dedication, creativity, and transparency, VPI is gradually affirming its position as a responsible and passionate real estate business. With a long-term vision and continuous efforts, VPI promises to continue bringing positive values to customers, the community, and the overall development of Vietnamese society.